1. Accounted: Account: Statement, explanation. Resultaat of een impressie
2. Acquisition Target: acquisition = the act of contracting or assuming or acquiring possession of something. Doel behalen, het behaalde doel
3. Advance experience: De voorafgaande ervaringen. Things happened before you manage.
4. Advertising: A public promotion of a product or service. Adverteren, promotie voor een product of dienst
5. Amount: Quantity, sum. Hoeveelheid
6. Annual widely-watched research: An once a year research watched by many people. Een onderzoek dat per jaar wordt uitgegeven, bekeken door velen.
7. Applications: The use or application of a product or service, including the application of products in new functions. Toevoeging, applicatie, aanhechting
8. Approached: Naderbij gekomen/bereikt. Upcoming subject/things
9. Associations: Provincial, state and local organizations which utilize volunteer work to improve membership organizations. Genootschap, vereniging
10. Backdrop: Something which has risen before, but is declining again for example: Using the bike. Terugval
11. Backlash: The play between two gears if you rock it back and forth. Speling
12. Banner ads: Advertisement on the internet presented as a block at a page. Advertentie geplaatst op het internet.
13. Bestsellers’ list: de lijst met bestsellers. A list with best selling books.
14. Billboards: billboards. A billboard is a large outdoor advertising structure, found in places with high traffic such as cities, roads, motorways and highways. Billboards show large advertisements aimed at passing pedestrians and drivers
15. Budget: a sum of money allocated for a particular purpose. Een vrijgemaakt bedrag voor één bestemming
16. Build campaignes, to: Make promotionmaterial. Campagnes opzetten
17. Business-to-business: Company selling products to other companies. Bedrijven die goederen en diensten verkopen aan andere bedrijven.
18. Buzz: Gezoem. Noise.
19. Classified Ads: classified = arranged into classes. beveiligde advertentie, voor beperkt publiek toegankelijk
20. Communication: communicatie. All types of communication.
21. Competitors: Concurrenten. Competition is the act of striving against others for the purpose of achieving dominance.
22. Conjunction: Something that joins or connect, the state of being joined together. In samenwerking met, conjunctie
23. Consistent growth: Logical growth (the same principles or course of action) Samenhangende groei
24. Consumers behavior: the study of how people behave when obtaining, using, and disposing of products (and services). gedrag van consumenten t.o.v. producten of diensten
25. Consumers: consumenten. The audience for who a commercial media text is constructed and who responds to the text with commercial activity.
26. Continuation: Continuing an activity without interruption. Continuïteit
27. Competitor: rival. rivaal, competitie
28. Corporate communications service: collectieve communicatiedienst
29. Critical Tool: A method that’s very important for a company. Effectieve theorie of strategiee dat belangrijk in een organisatie is.
30. Decline: Vericle dials that do not face the cardinal points of the compass. The substyle is not the meridian. verbuigen, afwijken, glooiing, helling
31. Development: a state in which things are improving, elaborate. Ontwikkelen, uitwerken
32. Discussion boards: Plaats op het forum waarop discussies worden gehouden. A discussion board is a tool which allows groups to communicate online. It is quite similar to e-mail, but is separate from your e-mail account and is accessed, stored and organised centrally. All the group
33. Embrace of online opportunities: To keep the online chances. Vasthouden van kansen
34. Expenditures: The cost of all items and services. Also expenses. Uitgaven, kosten
35. Exploitations: Abuse. uitbuiting
36. Free publicity: Gratis publiciteit. Get attention for your product, without paying.
37. Flyers: flyers. A form of outdoor media.
38. Forcast, the: Prediction. Voorspelling
39. Forum leaders: Degene die het forum zijn gestart. People who generated the forum/blog
40. Glamorising: Er een beetje glamour aan geven. To make something more glitter and glamour.
41. Headlines: are the invitation to read. Koppen, titels, nodigen uit tot lezen
42. Highly-targeted marketing: marketing which is only intented for one target. marketing gericht doel, doelgerichte markteting
43. Incentive: A benefit offered to encourage people to act in certain ways. aansporing, stimulatie, prikkeling
44. Inch up, to: To grow bit by bit. Stapvoets groeien.
45. Incorporate: Include. Toevoeging, medewerking
46. Internet ad Sale: Advertisement on the internet. Internet advertentie
47. Intrusive Ad: intrusive = entrance by force or without permission or welcome. opdringerige reclame, advertentie
48. Lag between changes: Fall behind two changing things. Achterstand op veranderingen.
49. Launch: introduce a product or service. een product lanceren, op de markt brengen
50. Launch phase: stage of introducing a product or service. fases van productlancering
51. Lifestyle PR campaign: PR-campaign which contains the individual expression of life. PR-campagne gericht op lifestyle van de afnemers
52. Media average: average = lacking special distinction, rank or status. gemiddelde, de norm van de media, doorsnee media
53. Message forums: De forums waar je berichten op zet. A script on a website with a submission form that allows visitors to post messages
54. Management: Management binnen een organisatie. The art of getting goals accomplished in organizations through others.
55. Manager: Manager. An individual who, in public health and other organizations, manages the processes of the organizations. The title of manager is usually conferred on an individual by a higher authority.
56. Marketing facts: Marketing feiten. The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
57. Marketing strategy: Marketing strategy. The selection of the product mix and customer profile for maximum profit potential. The 4 “Ps” of product, price, promotion, and place. can read all the messages. You can read old messages or post new messages at any time.
58. Observing: taking a patient look. observeren, in de gaten houden
59. Media-time: The time spending on media like internet or tv. Mediagebruik en tijd
60. Online opinion leaders: Online opinieleiders. Opinion leaders in the World Wide Web
61. Opinion makers: Opinie leiders. People who leads the opinion that results in decisions
62. Opt-out: A specific request to remove an e-mail adress from specific list. Een e-mailadres uit een bedrijfsdatabase verwijderen
63. Organization: Organisatie. A collection of people working together in a planned deliberate social structure to achieve a common goal
64. Organizational Culture: Bedrijfscultuur. The taken for granted values, underlying assumptions, expectations, and definitions present in an organization whose primary function is to provide meaning, stability, predictability, and comfort to an organization’s participants through a process of shared learning that results in a common perspective. The culture permits an organization to act on opportunities and challenges in a coherent and consistent manner. In the context of healthcare, organizational culture is critical link between a healthcare organization’s articulated strategy and attainment of its goals.
65. Out of doldrums, to be: Escaping the stagnant. Uit de stagnatie stappen.
66. Outdoor media: buitenreclame. Outdoor media include billboards and signs, placards inside and outside of commercial transportation modes, flying billboards etc.
67. Outouts: Products, materials, services, or information provided to customers from a process.
68. Pacesetting Leadership Style: Strakke geplande organisatievorm. Style that is guided by the desire for high performance standards while maintaining a tight agenda. Is the most effective among a group of a highly motivated and competent individuals who are in need of little direction.
69. Pois: Control something. Sturen, leidende.
70. Potential profitability: a possible profit. mogelijke winst
71. Prerequisites: Courses, test scores, and/or grade level that must be completed before taking a specific course. Toelatingstoets, toelatingsexamen
72. Press Kit: Pakket met benodigde materialen en papieren voor de pers. Kit that contains brochures, newsletters and other information used in public relations efforts as well as contact information, press releases, and biographical sketches of key personnel. Helps an organization to remain prepared and present a consistent image when conducting multiple media events.
73. Product launch: De lancering van een nieuw product. Introducing a new product.
74. Promoting: contribute to the progress or growth of a product. promoten, adverteren
75. Public relations: Publieke relaties.The efforts to communicate with the hospital’s audiences and constituencies and to enhance the hospital’s image.
76. Quarantine: The limitation on the freedom of movement of an individual, for a period of time, to prevent spread of a contagious disease to other members of a population.
77. Retail stores: Detailhandel; drogisterijen bijvoorbeeld. Retailing consists of the sale of goods or merchandise, from a fixed location such as a department store or kiosk.
78. Released chapters: Vrijgegeven hoofdstukken. Pieces of information given by press
79. Research: An investigation on desk or field. Onderzoek
80. Revenues: The amounts earned from selling products or services, also called sales. Inkomen, opbrengst, verdienste
81. Safeguard, to: Beveiligen/beschermen. Synonym for control.
82. Sales figures: percentages of sales. Verkoopcijfers
83. Search related ads: Advertisement related to each other. Advertentie in relevantie met andere.
84. Segments: Part of a focus group with equal identity like age. Groep met dezelfde kenmerken
85. Share: To be a part of an investment. Aandeel
86. Shifts: The two twelve hour periods that cover the time of day and night, change. veranderen, verschuiving, bewegen
87. Social Marketing: Sociale marketing. Marketing that emphasizes that consumer or target audiences should be the focus of the planning, strategizing, and implementation of a marketing program.
88. Solo Ads: an ad that takes over one medium. een op zichzelf staande advertentie
89. Sponsor Ads: an individual or organization which takes responsebility for the ad. gesponsorde advertentie
90. Sponsorships: the act of sponsoring. verband tussen 2 bedrijven, geld voor promotie
91. Strategic Planning: Strategische planning. The process by which an organizations, public health or otherwise, envisions its future and develops strategies, goals, objectives, and action plans to achieve that future.
92. Streaming video: Pieces of video on the internet for free. Filmpjes op internet
93. Subversive campaign tactic: Subversieve campaignetactiek. In opposition to a civil authority or government
94. Target: goal, end, purpose. doelstelling, doel
95. Target Audience: focus group. Doelgroep
96. Terrestrial: Worldly. Wereldwijd.
97. Traditional media: TV, radio, newspaper. Traditionele media; tv, radio, dagbladen
98. Usage: Running, handling. Gebruik, in gebruik.
99. User Generated Content: Idea which is developed by the consumer. Inhoud gegenereerd door de gebruiker
100. Where the line will cross: A point where two things meets each other. Breakeven line can be considered. Waar twee punten bij elkaar komen. Net zoals de breakeven punt.
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