Choose your summer with O’Neill!- by RMC206C2 – version 2
Ladies, what better way of spending your summer than relaxing on the beach? Everyone looks forward to that time of year when you just lay back, stick your feet into the hot sand and doze off. But usually before the summer even begins, you start looking in your closet to check if your latest beachwear is still up-to-date. Still haven’t found what you’re looking for? Look no further: O’Neill’s new summer collection has what you need, especially for you young women.
Think that O’Neill only sells clothing for surfers and boarders? You couldn’t be more wrong. O’Neill new summer collection will surprise you with gear such as fashionable tops, colorful skirts and trendy flip-flops. Combine and choose your own outfit, there’s something for everyone. Whether it’s a day at the beach, a major shopping spree or a night on the town: You’re certain to find what you’re looking for. Check the local sport shops or an O’Neill store near you.
O’Neill will be presenting its new summer collection in Bloemendaal aan zee, one of the hottest surf- and party spots in the Netherlands. Bloemendaal aan zee forms the ideal location for some fun in the sun during day, and clubbing at night. No need to go home and go through all the hassle of changing outfits. Carry your outfits along with you in an O’Neill backpack or beach bag and accessorize your bikini into the perfect outfit for a night out.
To promote the new summer collection amongst the audience, O’Neill has arranged some major events to keep you busy. During the entire summer, starting in June until August, O’Neill will sponsor and host a scale of events. During these months you can expect some of these events and activities on the famous beach.
● Surfing lessons
Always wondered how it would feel to ride the waves? O’Neill surf instructors will provide you with the information and instructions you need to keep you on your feet, even if it’s your first try. There may even be a hidden boarder inside you, who knows?
● Boarding competitions
Already have some boarding skills? Catch a wave or two and see if you have what it takes to make it to the finals. The winner will get the opportunity to compete with some of the best surfers around the world at different locations around the globe. Make it to the top and you may become the face of O’Neill’s next campaign!
● Beach parties
There’s no excuse to stay indoor this summer. Grab a drink and enjoy the music while showing off your latest O’Neill outfit. With groovy DJ’s, a presentation of the new collection and the summer breeze, we guarantee you’ll enjoy yourself at these slamming parties.
● O’Neill TV
Visit and watch O’Neill’s own television channel on the big screen at Bloemendaal. O’Neill TV can also be accessed through your internet connection at home. O’Neill TV contains a blend of various channels, containing material such as interview with famous boarders and surfers and the hotspots around the world. Also bloopers and a presentation of the latest collections can be found. So if for some reason you’re bound to stay inside this summer, entertainment is just a mouse click away.
● Fashion shows
To get the summer started, famous female boarders will be presenting the new collection. From the well-known flower pattern bikinis to the professional wetsuits and surfboards: everything is included. Keep in touch with your feminine side and find out that O’Neill clothing isn’t just for the hardcore boarders anymore.
Let’s hope you’re ready for the summer, because O’Neill is ready for you. If you can’t wait to see the new summer collection or want to view the exact agenda for the events, check the O’Neill website or visit an O’Neill store in your neighborhood. We hope to welcome you this summer at our events and parties. See what the new summer collection has to offer you and share your summer with O’Neill!
(Words: 668)
Spend your summer with O’Neill! – Advertorial – Version 1
Ladies, what better way of spending your summer than relaxing on the beach? Everyone looks forward to that time of year when you just lay back, stick your feet into the hot sand and doze off. But usually before the summer even begins, you start looking in your closet to check if your latest beachwear is still up-to-date. Still haven’t found what you’re looking for? Look no further: O’Neill’s new summer collection has what you need, especially for you young women.
Think that O’Neill only sells clothing for surfers and boarders? You couldn’t be more wrong. O’Neill new summer collection will surprise you with gear such as fashionable tops, colorful skirts and trendy flip-flops. Combine and choose your own outfit, there’s something for everyone. Whether it’s a day at the beach, a major shopping spree or a night on the town: You’re certain to find what you’re looking for. Check the local sport shops or an O’Neill store near you.
O’Neill will be presenting its new summer collection in Bloemendaal aan zee, one of the hottest surf- and party spots in the Netherlands. Bloemendaal aan zee forms the ideal location for some fun in the sun during day, and clubbing at night. No need to go home and go through all the hassle of changing outfits. Carry your outfits along with you in an O’Neill backpack or beach bag and accessorize your bikini into the perfect outfit for a night out.
To promote the new summer collection amongst the audience, O’Neill has arranged some major events to keep you busy. During the entire summer, starting in June until August, O’Neill will sponsor and host a scale of events. During these months you can expect some of these events and activities on the Bloemendaal beach.
● Surfing lessons
Always wondered how it would feel to ride the waves? O’Neill surf instructors will provide you with the information and instructions you need to keep you on your feet, even if it’s your first try. There may even be a hidden boarder inside you, who knows?
● Boarding competitions
Already have some boarding skills? Catch a wave or two and see if you have what it takes to make it to the finals. The winner will get the opportunity to compete with some of the best surfers around the world at different locations around the globe. Make it to the top and you may become the face of O’Neill’s next campaign!
● Beach parties
There’s no excuse to stay indoor this summer. Grab a drink and enjoy the music while showing off your latest O’Neill outfit. With groovy DJ’s, a presentation of the new collection and the summer breeze, we guarantee you’ll enjoy yourself at these slamming parties.
● O’Neill TV
Visit and watch O’Neill’s own television channel on the bigscreen at Bloemendaal. O’Neill TV can also be accessed through your internet connection at home. O’Neill TV contains a blend of various channels, containing material such as interview with famous boarders and surfers and the hotspots around the world. Also bloopers and a presentation of the latest collections can be found. So if for some reason you’re bound to stay inside this summer, entertainment is just a mouse click away.
● Fashion shows
To get the summer started, famous female boarders will be presenting the new collection. From the well-known flower pattern bikinis to the professional wetsuits and surfboards: everything is included. Keep in touch with your feminine side and find out that O’Neill clothing isn’t just for the hardcore boarders anymore.
Let’s hope you’re ready for the summer, because O’Neill is ready for you. If you can’t wait to see the new summer collection or want to view the exact agenda for the events, check the O’Neill website or visit an O’Neill store in your neighborhood. We hope to welcome you this summer at our events and parties. See what the new summer collection has to offer you and share your summer with O’Neill!
(662 words)
2 Comments
September 27, 2007 at 10:15 am
Weblog Advertorial Peer Review Form A – First Review
Writer’s Name RMC206C2
Assessor’s name Arnaaz Khodabaks
Date 27-09-07
Rating Scale: 1 = Yes 2 = Somewhat 3 = No
Rate the advertorial by giving a 1, 2 or 3 for each question. Read the advertorial once to get a general idea of what it is about, then read it a second time to rate it.
1. Is the title original and appropriate? 1
2. Is the introduction complete? 1
3. Is the body of your advertorial complete? 1
4. Is the conclusion well-developed? 1
5. Is the advertorial well-organized overall? 1
6. Is the advertorial interesting to read? 1
7. Has the writer plagiarised material? 3
8. Is it clear what the product is? 1
9. Is there a clear story? 1
10. Is there a clear relationship between the story and the product? 1
Finally, read the advertorial a third time and check it for spelling, grammar and punctuation. Mark any corrections on the advertorial itself then complete the rest of the form.
Name three things you like about the advertorial.
-The advertorial is well written
-The advertorial is easy to read, no clichés
-The word combinations are well used, some interactivity between the writer en reader
Name three things the writer should improve.
-Some words can be switched and use another word with the same meaning
- No comments furthermore
Does the advertorial sell the product? Why?
The advertorial sells the product because the story written well. The story around the product is selling itself already
Is the advertorial written for the specified O’Neill target group?
The advertorial is written for a specific target group. The story is about the summer and the beach and combines it with the summer collection of O’Neill. The target group is clear in this advertorial
October 10, 2007 at 10:42 am
Weblog Advertorial Peer Review Form B – Second Review
Writer’s Name RMC206C2
Assessor’s name Arnaaz Khodabaks
Date 10-10-07
Rating Scale: 1 = Yes 2 = Somewhat 3 = No
Rate the advertorial by giving a 1, 2 or 3 for each question. Read the advertorial once to get a general idea of what it is about, then read it a second time to rate it.
1. Is the topic interesting? 1
2. Is the title original and appropriate? 1
3. Is the introduction complete? 1
4. Is the body of your advertorial complete? 1
5. Is the conclusion well-developed? 1
6. Is the advertorial well-organized overall? 1
7. Is the advertorial easy to understand? 1
8. Is the advertorial interesting to read? 1
9. Has any plagiarised material been removed? 1
Do you feel that the writer has improved the advertorial? Why or why not? Be specific.
The writer did not really improve the advertorial because it was already well written en easy to understand. It was also well-developed. There was no reason to rewrite of change things in the advertorial.
Has the writer changed the advertorial adequately according to your suggestions for improvement of your first assessment? Describe the changes and state specifically whether you think they are an improvement.
Some words has been replaced like: beach and Bloemendaal aan Zee.
Are you happy to have this advertorial on your weblog? Why or why not? Be specific.
This is a interesting and well written advertorial, so I’m happy to have this one on the weblog. It is a good selling text!